May 06

PORT ASLEEP ON THE OVAL

Port Turn Up ….. Asleep.

I was quite shocked by Port’s Hollow effort V Richmond. I do not
understand their 2nd quarter at all. I can only come back to the
mental preparation of the team..It just must have been VERY POOR> The
form lines for Port going into this match were all really strong. Then
when the Crows took the Swans down town and beat them, they should
have had real belief..especially after watching them RUN WITH SO MUCH
ENERGY,,, Surely Port players are not that deficient by comparison??
They were lifeless. The Swans Crows game was just full on…and both
those sides had big games the previous week.. So Port should have been
jumping through rings to get out there, and really put in… But when
I watched them, looked them in the eye, they were glazed with
indifference. There was no ferocity… So few players seemed to be
full on. Surjan did a couple of things worthy of a Port defender, but
the kicking to position, the hand ball to space, instead of the man,
and the falling off of tackles was diabolical… When a team is not
tackling,and often not even getting close, it just says “They are not
prepared to play!” It was bitterly disappointing…
I remember back to being down in the change rooms of the Wallabies at
half time in big test matches… They were like a War zone… Players
were intense, bloodied,getting rubbed down, going through tactics, and
you understood how much RESPECT THESE PLAYERS DESERVED. THEY WERE
LAYING THEMSELVES ON THE LINE FOR TEAM AND COUNTRY. This game today
was a big game,and I doubt the Port players could not easily go out
for another 10 km jog after this light work out of a game.. So few of
them combined their energies and belief to have any sort of cohesion..
Richmond were not that good, it was Port who were that bad.
For Richmond I continue to like Morris. He is going to be a real goer
for many years to come..in the same make up of a Swans type
defender… Reliable to the nth degree. I respect him a lot. Rance is
going along ok, and in 2 years time he is going to be highly
regarded… Reiwoldt still does not do it for me… He is just not my
kind of bloke… I have said that before about players, and after
meeting them, could not have been more wrong!! ( Scott Salsbury for one
…Glenelg) But they did play for teams I did not like so I was often
biased..I am older now, and am less hateful to teams I used to
loathe… except for the Lady Boys I suppose…

Nahas is a player who thrives on space, but I was not enthusiastic
about the Tigers victory, as it was against a team that did not turn
up ready to put in for 4 huge quarters of team inspired football…and
then limp off happy with their effort, but totally exhausted both
physically and mentally… and ready then to wind down, do the rehab
required… and quietly build up for the next match… To be
successful at this level, players and clubs have to be on notice, and
call for the whole season… Once the season starts, every decision
you take is based with a back drop of “Will it help me help the team?”
From what I saw from Port today, those type thoughts were not
entertained… Port, like most clubs, have little idea of what real
preparation is all about.

May 04

EasternWood To Centre Half Forward!! ( If I was selecting)

Eastern Wood To Centre Half Forward!! If I was Coaching them…

Well it was the Dogs of “old”! Fast moving frenetic football! It suits
them best for sure… I cannot say much about Collingwood as I have
stated from day one that I do not want to judge them until rounds 7 or
8!! But if they keep this stuff up they will soon LOSE Their Aura,and
clubs will feed on the optimism that “Collingwood are not who they
used to be”… These next 2 games for Collingwood are vital for their
Image to all… They play Brisbane in Brisbane and Geelong on the big
stage!! That game will tell us plenty plenty… But the Dogs had
players running rampant. They looked quick and mentally free… unless
you were Swan getting nailed by Picken.. Or Cloke getting Lake back
into real form… I was disappointed with veteran Gianrisacusa..He
gave a ridiculous 50 meter penalty, and when my brave lad Dahlhouse (
20 bucks on him pre season at 1,000-1 in Brownlow) did some wonderful
evasive work, and broke clear and pinged straight to him…and the old
guy dropped it cold 25 out in front!! I wanted to drag him off then
and there and have him beaten up by my minders Moose and Rocko…( improved in 3rd quarter luckily for him) I was also really happy to see Eastern Wood do things that he looks
capable of.. He is such a strong athlete, and his goal in the 2nd
quarter was a classic piece of individual football..finished off with
a 60 meter kick… bang.. THis kid is a real possibility. His
confidence should soar now. Griffen looks fit now,andhe easily their
best player. His goal kicking technique is still ridiculous, but if
your not coached, you will experiment with the ridiculous..he runs way
out and hooks it.. Fow a man of his skill capabilities it is crazy..
What the Dogs lack is a power forward.. I said in the preview they
could not win because Jones could not kick 8 goals! He hunted the
ball up at the wing… THats just bull shit. He needs to stay at half
forward and be a target and take marks…then finish them off with
goals. He has a lot of talent for sure…but is not mature enough to
do it against a good team…But now the Dogs are showing some thing, I
would let him rip against the lower teams and play a power forward
type role, and not allow him to go past centre half forward…( modern
watchers will freak!) He needs to get that sense of BEING… He looks
mentally weak in big games… But when he gets confidence, this kid
has fantastic hands..and if he ever learns to goal kick, could be a
really fine player… But if you get my drift here….the Dogs were
right in this match and broke down without having a power player up
forward… I even wonder if Eastern Wood could go forward!!! I would
put him up there for sure!!! He is strong, can run, and proven he CAN
kick goals with big kicks!!!
So after some blistering entreaties from Buckley, Collingwood finally
got home..and do I mean finally… The cross roads are coming for
Collingwood, and in two weeks time we will see where they are really
at…
The Dogs did well, but without a power forward, they look
incomplete… But will now scare a lot of teams who may have had a
tick against their chances when they saw the Dog fixture… North will
be worried now coming back from Perth.. Eastern Wood to Cantre Half
Forward, Jones to Full Forward is what I would looking at…. and
teaching Jones to goal kick..and Griffen!

Apr 13

Carlton Run Riot

The signs were there to see nice and early when Carlton won nearly
every ball up, bounce or stoppage for anything. They had numbers
everywhere and used them well. It was then Carlton’s pace that just
went GO, and before long Collingwood lookd like Collingwood from the
7o’s and solid battlers… There was No Pendlebury…But there was
plenty of Judd, Carozzo and Murphy…Then there was Betts and Garlett
down forward feeding off everything, including Waite..and the
ruckman… who killed Collingwood… As stated in the preview I really
like Tuohy, (42) he is a very fine and gutsy player.Scotland is a star
also. He reads the game brilliantly well,and more than negated
Collingwood’s version in Shaw… Daisy Thomas again was mainly
quiet… Some thing is wrong with him mentally?? Does he miss
Malthouse?
But this match was all about Carlton. Their fast ball movement, their
fleet of pace players who basically run to space, find the ball there,
and kick for goal. Betts “bashed” Collingwood. Garlett should have
kicked 2 easy goals and missed…would have given him 4! Gibbs was in
control where ever he was, Henderson ruled down back…Laidler did
well, Yarran was not needed!….Simpson did his job, Waite looked
strong, although he was mentally weak in not shooting for goal in the
early minutes….went wide,.. Looked pathetic…Hampson did well….
But it was Carlton all played well really…. Collingwood lacked vim
and vigour, and were easily outclassed…and knew it early. Their
goals were hard fought really…and then they dried up because they
were run by for pace… I still say come round 7 or 8 they will begin
to improve…. But they will have to, and by LOTS or just be another
battler against this all out pace onslaught… As suggested in the
preview the Carlton tackling improvement!! They smashed Collingwood
in these figures.. Its a great glue that holds the good sides
together…. Carlton did very well to engage a full time a tackling
coach… A smart team would engage a great goal kicking coach as
well…. A team may need to kick 18 goals 4 points to beat Carlton.

Apr 12

The Derby Laser Waterhouse

Sangster 51.00 My Price 101.00 Out of form, really hard to make a
case for it…working well, but plenty of horses work well, and then
flop… Just think about everytime you get a tip from a trainer….
“working well.”..If they are running good races, and WORKING WELL,,,
well thats different.

2.Laser Hawk. 4.00 My Price 3.40 Stable absolutely flying! Randwick
is home track, and this is proving a real up and comer. Since beating
the highly promising Said Com in a a slow run race, has kept coming
on… and Waterhouse talked down its chances in the Randwick Guineas!!
Really un Gai like… So expect her to be over the moon about chances
here.. cant do anything but agree… The favourite I think.

3.Strike The Stars 15.00 26.00 A Cummings talked up chances last two
races, and failed..was unlucky 2 starts ago, but last start just
battled on.. Needs Bart to get magic out of him… Have to take on
here… Right on the line last time was just starting to go ok…, but
final 100 meters only battled…Cannot win…3rd or 4th for rich.

4.Darci Be Good 61.00 34.00 Not a bad run behind Polish Knight…
Could sneak 3rd or 4th without shocking.. Cannot win. But is race
fit… Good roughie for tricks..most will leave out.

5.Sabrage 61.00 101.00 Form lines no no hope, and drawn to get a
tough run also. None.

6.Ocean Park 4.50 5.50 Racing really well. Distance is no problem,
all the form says right in the race, and Randwick will suit. Serious
contender… EW the way to play if you like Ocean Park.

7.Rekindled Alliance 12.00 21.00 Over run when looked to have a
winning chance 200 meters out. 4 runs in now, but on last run I do not
think can win… Needs another race I think! Taking on here…Leaving
out of everything…. Might be worth following next prep/.

8.Polish Knight 13.00 9.00 Came with big sprint down outside to
blow them all away in Tulloch!! The speed it showed was
compelling..Also trained by Hawkes men,who are no strangers to
success. Really good 1st 4 chance.

9.Hoylonny 31.00 17.00 Pretty nice run in Guineas. Was making nice
steady ground down outside from last. Distance may suit, and is best
roughie in race in my opinion. Waller trains, and expect a good
roughies run here.

10.Satirical Boy 31.00 21.00 Fair run, improving type. Waterhouse
trained a big plus. Chance for 3rd or 4th..Including.. Has a strong
stride, I like his future.

11.Ethiopia 13.00 34.00 Not raced for a while now… Wait for
Flemington in the spring or next time in at any rate,.. has ability,
and big tracks will suit.. Might be a bit new for this… But well
worth following next time in I believe. Runs on well…. But not raced
for a while now, not ideal.

12.On Any Level… 101.00 151.00 except this one! Up in grade… Has
unknown trainer and low profile jockey..Everything suggests back to
the bath, not this wild ocean.

13. Silent Achiever 3.60 4.80 Lost no fans with a nice run from way

back at Rosehill. Randwick will suit its obvious toughness. I
personally do not believe she should be able to run… Boys cannot run
in Oaks, so why should girls be able to race in Derby.?.. If they do
race I strongly believe they should have NO WEIGHT ADVANTAGE… Its
totally immoral. You want to play with the boys, then you should be
playing on a level playing field… But boys cannot play with girls in
Oaks… They should not be able to race in my opinion. Its wrong!
This horse is the big danger to Laser Hawk.

Laser Hawk is my favourite and Hoylonny the best roughie.

My 1st 4 is 2,6,13— 2,6,13,9—-2,4,6,8,9,10,13.

Please join my Brisane Racing service on Itips.com.au only 7 dollars
a week… 27.77 per month…. best value in Australian history…
Brisbane carnival coming up, and I work really hard on Brisbane
racing.

Apr 11

Channel Nine, get the Storm and Sharks on TV

Another year of NRL, and Gyngell and the powerbrokers at Channel 9 are again trotting out one of Bon Jovi’s B-sides to flashy special effects on our TV sets. But they aren’t fooling me. That imbecile with the red noggin may even boast that we have endured his recycled and inanely cretinous head-wobbles for 20 [...]

Apr 11

Aussie Jones ready for Wembley FA Cup semi

A twist of fate has left Australian goalkeeper Brad Jones preparing for the biggest match of his career after an emotional and eventful Premier League debut for Liverpool. Jones, Liverpool’s third string goalkeeper, saved a penalty with his first touch in the Reds’ 3-2 win over Blackburn at Ewood Park on Wednesday (AEST) and dedicated [...]

Mar 30

Conference Trends: Edelman Digital at SXSW Interactive 2012

Edelman Digital sent multiple team members to South by Southwest Interactive with the goal of identifying new trends, understanding our competition and looking for key learnings for brands. Throughout the weeklong conference, team members went to panel discussions, industry events and attended the SXSW trade show, which featured the latest in up-and-coming applications and tech.  The following is an overview of key learnings from this year’s conference.

Conference Trends

Context Matters: Big Data and What to Do With It

Data and measurement panels and events were popular and packed. Throughout the conference, the dialogue was lively and the challenges faced by the audience were universal – proving success is difficult to define. For instance, panelists shared that there is no single success metric for reach; success is only in context of the objective. A core theme from the panels was that content performance guides content creation and engagement.

Across the board, panelists expressed that data shouldn’t be used simply for proving success, it should be used to learn more about audiences, to plan and implement better tactics and then to create the best content. Then the data can be used to challenge what’s not working and prompt teams to capitalize on what is working. Panelists shared that data is all about what you do with it and how you understand it. From magazines to blogs to corporate partners, all panelists and presenters reiterated that sometimes innovation requires thinking beyond measurability.

  • Implications: Don’t be afraid of the data from websites and social engagement – it should be used as guardrails, not for definitive decision making. Panelists noted that a program isn’t a failure due to metrics, nor is it successful. The context of those numbers is what matters. If something is innovative, it might not be measureable, but that doesn’t mean clients shouldn’t do it. Innovation requires challenging the status quo and learning from the execution.

Recruiting at SXSW: A Digital Talent Land-Grab

Edelman’s recruiting team as well as other agencies were in attendance, hosting events and seeking the best talent in the industry. Some agencies, such as Saatchi Saatchi LA posted stickers all around light poles, to catch the eye of those seeking the tech and music information usually posted there. Within the trade show portion of SXSW, entire countries had booths set up to represent the diversified and quality talent emerging from their countries.

  • Implications: Digital talent is suffering from an abundance of demand and a lack of supply, and companies of all types are taking notice of the amount of talent converging on Austin once a year. More noise coming from digital recruiters means that the conference will continue to gain relevancy for those focusing on the marketing and social media aspect, but may turn off those interested in more of the tech side of SXSW.

Social Business: Still Not a Topic

Operationalizing social within organizations is still not a widespread topic of discussion in panels, but corresponding Austin events, such as the Dachis Group’s Social Business Summit, allowed the “social business professionals” that were in Austin for SXSW to have content specifically catered for their needs. The team attended a SXSW Social Business meetup, and were mostly met with vendors looking to sell their measurement tools to prove social ROI.

  • Implications: We expect that social business will grow as a topic of interest at SXSW, but it may take a few years to really take hold. It is still a difficult concept to grasp for most conference goers, who are still more concerned with executing social at the marketing level. It may eventually become a track of panels for those specifically concerned with enterprise-level social integration.

Apps at SXSW: Location, Location and You

As always, new apps and services were out in droves at SXSWi – many of them incorporating crowd-sourced data, context for your location, and connection to your connections. From music to training, apps are also providing access to and tracking of your daily activities. Here are a few highlights:.

  • Apps continued to be about location based activation, but with a deeper social layer that connects serendipitously to those around you.  Applications such as Highlight, ban.jo and Glancee let you know when your friends or people with similar interests are nearby. They were flagged by mainstream media outlets early on as creepy and cool, with writers getting excited about their implications around connecting online life with offline life. However, these apps struggled with relevancy at the conference due to the masses of people around at any given time.

  • Social music was everywhere at the trade show, with competition to established services Spotify and Turntable.fm growing. Desktop applications with fun designs were present and all had elements of the fun personalization for music lovers.

  • The gamificiation of everyday actions is a growing trend, and Nike had one of the most obvious examples launching at SXSW: their FuelBand and corresponding app. Nike emphasized FuelBand with extensive experiential marketing pushes at the conference, including a full basketball court and skate park. Throughout the festival, Nike-clad athletic youth were promoting events and team sports activities all with the message, “Make it #count.”

  • Rain Changes Everything

    The weather was a core conversation driver in the first few days of SXSWi, as rain kept many conference goers indoors instead of moving between conference activities. The brands that succeeded despite the rain embraced the weather and did something to make SXSW attendees have a better experience. For example, Kraft Foods handed out umbrellas and asked to tweet photos of people using them. Spredfast overnighted hundreds of orange ponchos and hand-placed stickers on them, giving them instant recognition throughout the conference.

    • Implications: When creating event-oriented executions, our teams need to have contingency plans in place for unexpected problems, and see them as opportunities to stand out from competitors. The weather proved that brands must roll with the punches and evolve to succeed – especially in an already crowded marketplace like SXSW.

    On top of the rain, there was the battle for transportation and never ending conversations with digital thinkers. It was a whirlwind week, but we had a blast learning and engaging. Did you make it down to SXSWi? What was your favorite brand execution?




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Article source: http://feedproxy.google.com/~r/EdelmanDigital/~3/zWUocfCwjCc/

Mar 29

Welcome to the Content Marketing Revolution

While corporate Australia gets hung up on the tactical aspects of social networking sites such as Facebook and Twitter, the real action is bubbling beneath the surface.

For many it’s not as sexy as the social technology platforms we hear about and see in the media every day but it’s equally powerful. Indeed, it’s the ‘secret sauce’ – the fuel that keeps the social web cranking along at breakneck speed.

I’m talking about content and how it can be used to keep your brand connected to the people who matter most to your business, cause or issue – how it can help organisations to:

  • attract attention

           

  • gain respect
  • build trust

… with longer-term goal of generating leads and ultimately growing sales revenue. (And let’s face it, which brands don’t want to tick those boxes?).

Emerging from social shadows

While we’re (finally) starting to take the notion of social media more seriously here in Australia, in the US the concept of ‘content marketing’ has emerged from the social shadows and is set to explode.

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The creation, sharing (and in some instances, curation) of content is becoming a cornerstone marketing activity for many major brands and fast-growth companies.

Strategic Intent

Content can include everything from videos, podcasts, e-books, white papers and case studies through to blog posts, infographics, webinars, microblogging (Twitter), online news releases, mobile phone apps and interactive newsrooms. Used effectively and with strategic intent, content marketing is a powerful means of reaching and engaging with current and potential customers, media and other influencers.

The irony, however, is that despite its huge growth, content marketing is not exactly new. Videos, hard-copy newsletters and custom-published magazines – all corporate communication tools that have been around for years – can be considered content.

Why the sudden interest in content as a cornerstone marketing strategy? 

Blame (or more importantly, thank!) the emergence of the social web.

Distribution Channels

Today, any person, company or organisation can establish its own online TV show (vodcast), radio station (podcast) or web-based magazine (blog), while social networking tools such as LinkedIn, Twitter, Google+ and Facebook serve as effective and powerful two-way content distribution channels.

Think about it for a moment. Let the concept percolate a bit – swill it around in your mind.

At the risk of repeating myself, we can now communicate directly with the people who matter most to the success of our business – and we can do it with a degree of scale and intensity of connection we’ve not been able to do before. I might also add: cost-effectively and in real-time.

This presents massive opportunities for companies and organisations to bypass the traditional ‘gatekeepers’ – journalists and editors – and engage directly with their constituents. 

Empathy and Respect

But this opportunity comes with a caveat – several, actually.

Content marketing is not a sales pitch. Have empathy for your audience. Treat them with respect.

Create compelling content that’s interesting, relevant and worthwhile to your audience: it’s about them, not you.

Solve problems experienced by your audience (add value); tap into the experts in your company (hidden assets); provide credible information (without selling); and shine the spotlight on your customers (take a back seat).

Content marketing can be a powerful strategy. Get involved, but use it cleverly and respectfully … and reap the benefits!

 

THIS ARTICLE WAS ORIGINALLY POSTED ON LEADING COMPANY.

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Article source: http://prwarrior.typepad.com/my_weblog/2012/03/welcome-to-the-content-marketing-revolution.html

Mar 15

Funeral Insurance is Your Right

Funeral InsuranceFuneral expenses are on the rise and to get an honourable burial without bringing any liability to the loved dear and near one is not only a dream but an inherent birth right. Unfortunately it is not recognized by law and only safe option is funeral insurance. As the premiums for this policy is on a steady increase, it is better to go for it at the earliest. There are certain things to consider before taking this policy

Things to Know about Funeral Insurance

  • First of all make sure that the policy you have bought is sufficient enough to cover all the burial expenses.
  • Age limit for this cover is between 50 and 85 and make sure that you take this policy within this period.
  • Make sure that you are the beneficiary, if you are buying it through a funeral home to take advantage of group insurance benefits.
  • By taking through a funeral home, you are preplanning your funeral and paying it in advance; and this saves not only money but also grief.
  • Get the best quote from the agents by comparing prices.
  • Plan for the inevitable in advance and keep ready all the documents in order.
  • Give the policy to the trusted members of your family, so that they can make immediate claim.
  • Have a thorough knowledge about the disbursal of benefits and keep your dear ones aware about it. This will ease their burden at the time of grief.
  • The policy may cover the cost of burial plot and let your family know about it.
  • Tell your family and relatives about the policy and where it is kept.
  • It is the best policy, if you cannot buy a life insurance cover as this policy is sold up to 85 years old.
  • There are only few questions asked and there are no blood tests for funeral insurance.

Mar 12

1, 2, 3, 4, I declare a code war

1, 2, 3, 4, I declare a code war

During my time with The Roar, I’ve been amazed at just how articulate, intelligent, and insightful Roarers are. Rest assured, this website is generally no place for trollers, who are quickly found out and admonished. No, this site is for intelligent sports fans with intelligent thoughts, comments and opinions. That is, until it comes to [...]

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